Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to and So Fierce Entertainment (So Fierce) and governs data collection and usage or the facilitation thereof by licensees of So Fierce. For the purposes of this Privacy Policy, unless otherwise noted, all references to So Fierce Entertainment include, We are So Fierce, Velvet Code… (whatever) and The So Fierce Music and So Fierce Boutique websites are to promote So Fierce Music and offer merchandise (merch) for sale. By using the these sites, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, So Fierce may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • E-mail Address
  • Phone Number
  • Employer
  • Job Title

So Firece may also collect anonymous demographic information, which is not unique to you, such as your:

  • Age
  • Gender

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through So Fierce’s public message boards, this information may be collected and used by others.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us or our artists when you elect to use certain aspects of our program. These may include: (a) registering for an account on our Site; (b) using the site’s Messaging Platform; To wit, we will use your information for, but not limited to, communicating with you in relation to the services available through our website. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

So Fierce collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Sharing Information with Third Parties

So Fierce does not sell, rent or lease its customer lists to third parties.

So Fierce may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to So Fierce, and they are required to maintain the confidentiality of your information.

So Fierce may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on So Fierce or the site; (b) protect and defend the rights or property of So Fierce; and/or (c) act under exigent circumstances to protect the personal safety of users of So Fierce, or the public.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by So Fierce. This information can include: your IP address, browser type, domain names, access times, access location coordinates and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the So Fierce website.

Security of your Personal Information

So Fierce secures your personal information from unauthorized access, use, or disclosure. So Fierce uses the following methods for this purpose:

– SSL Protocol

When personal information may be required to be transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Children Under Thirteen

So Fierce does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

E-mail or Text (SMS) Communications

From time to time, So Fierce may contact you via email or text notification for the purpose of providing necessary and requisite operational information and/or general communication. In order to improve our Services, we may receive a notification when you open an email or a SMS Text message from So Fierce or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from So Fierce, you may opt out of such communications by replying STOP.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

So Fierce reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

So Fierce welcomes your questions or comments regarding this Statement of Privacy. If you believe that So Fierce has not adhered to this Statement, please contact us at:

So Fierce Entertainment
719 Bloor St W, Suite 341
Toronto, Ontario Canada M6G 1L5

Email Address: